Case studies: AI that delivers measurable results
See how teams in events, private equity and SaaS use AI to save time, reduce costs and improve customer experience.
Event Industry
Automated Support for Nordic Conference Series
Nordic Events Group · Conference organizer (5,000+ attendees/year)
The support team was overwhelmed with repetitive questions before each event—ticket changes, venue directions, schedule inquiries. Response times exceeded 48 hours during peak periods, leading to frustrated attendees and stressed staff.
AI-Powered Staffing for Summer Festival
Scandinavian Festival Co · Music festival (30,000 attendees)
Manual staffing planning took weeks and still resulted in overstaffing some areas while leaving others understaffed. Last-minute changes caused chaos, and historical data was scattered across spreadsheets.
Private Equity
Deal Memo Assistant for Mid-Market PE
Nordic Capital Partners · Private equity firm (€500M AUM)
Analysts spent 60% of their time on research compilation and first-draft writing instead of analysis. Deal memo quality varied significantly between team members, and junior analysts often missed key risk factors.
Portfolio AI Readiness Assessment
Growth Equity Fund · Growth equity firm (12 portfolio companies)
The fund wanted to identify AI opportunities across their portfolio but lacked a systematic approach. Each company had different tech stacks, data maturity, and operational challenges.
Niche SaaS
In-Product Support Copilot for HR SaaS
TalentFlow · HR software startup (2,500 customers)
Support tickets were growing 40% faster than revenue. Most questions were about feature usage and configuration—things that could be self-served. The 4-person support team was burned out.
Automated Onboarding for Project Management Tool
ProjectPro · Project management SaaS (B2B, mid-market)
Time-to-value was killing activation rates. New customers took 3+ weeks to set up their first project properly. CSMs were spending 80% of their time on repetitive setup tasks instead of strategic guidance.